Let's Work Together
Since our launch in November 2018, we've been fortunate to collaborate with hundreds of the world's top brands, whilst welcoming hundreds of thousands of people into our stores.
Whether you want to adorn the walls and shelves of our stores with your products or artwork, want to launch a restaurant concept using our kitchens, want to make your products available online for same-day delivery and pickup in our spaces, or you want to create a collaborative capsule collection, we want to chat.
What even is Neighborhood Goods?
Neighborhood Goods is a new type of department store, of sorts, featuring an ever-changing landscape of thoughtful, exciting, and contemporary brands in our physical and digital spaces.
We're creating vibrant retail spaces all over the country, featuring an ever-changing, highly curated selection of brands.
So, rather than hosting a pop-up or signing leases or gathering the courage to unironically use the phrase “omnichannel,” you can work with Neighborhood Goods to be featured in exceptionally well-designed and extraordinarily well-located locations, replete with all manner of perks and insights.
The result is a beautiful shopping experience — online and in store — featuring an unbelievable line-up of modern brands, creating a remarkable benefit for both the consumer and our brand partners.
For brands, given our customers, traffic, and locations, we’ll not only generate sales, but also help acquire customers, generate unique data, and beyond.
You get all the traditional perks of brand adjacency that comes from a well- curated space, plus all sorts of new features and functions to drive business.
So, it’s like a department store! But also not really at all. You get it.
“Acquisition.” “Curation.” “Experience.” We’re hitting all the Retail Jargon Greatest Hits. What does working with Neighborhood Goods entail, specifically?
Dedicated to you or blended alongside others
Whether you have your own stores or you’re online-only or you’re thinking about shifting away from wholesale, the core of our offering is to help you bring your brand into the physical world in an altogether more efficient and thoughtful manner.
Leveraging our extraordinary fixtures for each of our stores, it’s easy and inexpensive. Simply ship us your products and we can shoulder the burden from there.
And don’t worry. You’ll be in good hands. We have a team comprised of amazing designers and merchandisers, as well as a world-class architectural firm. They’re all here to ensure your brand looks amazing in our stores, regardless of whether you occupy 50 square feet all the way up to 500 square feet. (Or more.)
Same-day delivery, in-store pick-up, and more
(Alternate title: Logistics. But that's less exciting.)
Physical presence has a lot of tangential perks for you and your customers that we can unlock.
We believe, as you probably do as well, that customers ought to be able to dictate their own terms as to how to shop and receive products.
By partnering with Neighborhood Goods, you not only make yourself available to your customers in a physical space, but you also allow for people to order for same-day delivery, in-store pick-up and curbside, and more.
It’s a whole new dimension to complement your marketing and growth efforts.
Community & Events
Our stores are anything but static. Rather than creating a transactional relationship with our visitors, we focus on something more personal. More dignified. More memorable.
As a result, the dwell time for our stores typically approaches 40 minutes. (That’s a lot!) And our repeat purchase behavior is high.
If you want to host events, when it’s safe, we’re always keen. We’ve hosted product launches for Serena Williams, conferences with Create & Cultivate, pitch days for JP Morgan, and, of course, dozens and dozens of our own events, too.
Working with us, you’ll have the opportunity to engage with this audience and dabble in new relationships with customers. And you’ll be presented in way that’ll make you proud throughout.
Kitchens & Restaurants
We’ve developed unique restaurant concepts for our stores: Prim and Proper and Tiny Feast.
They have loyal audiences of locals who visit us each week, order for on- demand delivery, and more. It helps enhance that sense of community and personal interaction, encouraging people to visit for reasons beyond just transactions. (Which, in turn, yields a lot of value for our brands.)
If you want to collaborate on the menu, let us know. We’ve done it before! (But it also means we can host events with drinks for you, whenever you need.)
Staff & Training
Hiring can be tough. When you’re opening your own store, you’ll not only have to find the right people, but, if you’re new to the world of retail, you’ll have to think through policy and procedure to support such an endeavor.
Working with us, however, you gain access to an exceptional team in each of our locations. We pay more than typical and provide unique perks and benefits. And they’re trained to become experts on your brand.
Initially, we train a small number of the team to become subject-matter experts. (You’re welcome to come along!) We then work to ensure, within a couple of weeks of launch, that everyone is cross-trained.
The result is that you can shop across brands, new and old, and have a fantastic, cohesive experience throughout.
Put more succinctly:
You get a lot of things!
You gain access to rare real estate, an ideal demographic of engaged customers, exceptional staff, beautiful stores and fixtures, and phenomenal brand adjacency. Beyond that, there’s also a lot of technology and digital opportunity to explore.
Three distinct locations to suit your goals.
We currently have three locations, with more on the way. Rather than focusing on the name of each location, we like to think of them by type. Each one offers a different set of features and functions to befit goals on behalf of different brands.
|14,000 sq. ft.||Restaurant/Kitchen, Up to 500 sq. ft. per brand, 30+ Traffic/Demographic Insight Cameras, Substantial warehouse space|
Legacy West, in the Dallas/Fort Worth area, is a $3.5 billion mixed-use development, with 250 acres of coveted retail, dining, office headquarters, shared workspaces, apartments, and hotels.
Neighborhood Goods is a core tenant, providing something altogether new and different to the community.
We opened at Legacy West in November 2018 with 24 brands. We now feature close to 60, including current and recent partners like Hill City, Dollar Shave Club, Rothy’s, Cuyana, TASCHEN, Fossil, and more.
Ideal for engaging an affluent suburban demographic of prolific online shoppers.
|7,500 sq. ft.||Restaurant/Kitchen, 30+ Traffic/Demographic Insight Cameras|
New York, NY
Chelsea Market is one of the highest-trafficked consumer areas in New York. And we’re situated right at the front door on 9th Ave.
We opened at Chelsea Market in December 2019. The location features over 50 brands, including The Curated, TASCHEN, Master & Dynamic, Hill City, Tonal, Boy Smells, The Arrivals, Rothy’s, and more.
The location is 7,500 sq. ft., featuring our restaurant concept, Tiny Feast, and blended brand spaces.
Our Chelsea location receives significant traffic, comprised of locals and tourists alike. It’s ideal for edited assortments to engage with these groups.
|10,500 sq. ft.||Restaurant/Kitchen, 30+ Traffic/Demographic Insight Cameras|
Our Austin location is on Texas’ most exciting and fast-growing street, South Congress, adjoined to Equinox, Sweetgreen, and Soho House. (With Allbirds, Everlane, Lululemon, and Reformation next door.)
We opened in March 2020 with over 50 brands, including Aesop, Entireworld, La Ligne, Hill City, Tribe Alive, Maude, Dollar Shave Club, Illesteva, Food52, and more.
The location is 10,500 sq. ft., housing our restaurant, Prim and Proper, and all different formats of space for brands.
Our South Congress location is ideal for meeting and engaging hip and upwardly- mobile shoppers on one of the most compelling streets in the country.
How does it work?
Okay. So. You’re interested. You want to host an activation at Neighborhood Goods. But how will it perform? How much will it cost? Who will show up?
Simple tiers. Fluid economics.
We have a tiered approach to our brand partnerships:
- The Commons: We launched The Commons in 2020 to provide virtually free space to brands hard-hit by COVID-19. It was a great success and we intend to bring back this entry tier on a seasonal basis to support local brands.
- Tier 1: You get reporting and monthly check-ins with your account manager. You'll be included in social, marketing, and PR efforts, lightly. You likely won't have your own devoted in-store space, but you'd be thoughtfully merchandised, regardless.)
- Tier 2: Similar to Tier 1, but you get weekly reporting, more granular visual customization, and more marketing, PR, and communications inclusion.
- Tier 3: Weekly check-ins with a dedicated account manager, in addition to real-time data and analytics. Plus, bespoke design, distinct/standalone space in-store, and inclusion in most of our marketing efforts.
- Tier 4: All the perks. Distinct space. A devoted team member to help with your efforts on a daily basis. Inclusion in our paid media. Bespoke design. And more.
Regardless of Tier, the economics broadly function in a similar manner: we mostly ask for a fixed fee and a small percentage of sales. The amounts are distinct from one brand to the next, as we have highly individualized relationships.
Data & Reporting
Real-time analytics, alongside expert analysis by our team
For our Tier 3 or 4 brands, we provide real-time data and analytics. You simply login to our brand dashboard, where you can run reports on your top sellers, review historical data, export information, and see anecdotal feedback from our stores.
That raw data is complemented by analysis and anecdotal feedback from our team, which is sent to all brands on a weekly or monthly basis, depending on their Tier.
"Omnichannel" (sigh) Presence (ugh)
Online, iOS, and in-store
You're on our website right now! We also sell here, as well as featuring beautiful informational pages for all of our active brands.
You'll also have all of this information in our app, which allows for customers to leverage their location to have product brought right to them in-store.
From PR to editorial.
Your brand in our store is a great expression of trust. And we intend to repay that trust by doing all we can to drive awareness and exposure for your brand. To name only a few efforts you might expect:
- Paid Media: We are investing in paid media to drive business for all of us. Up top, though, we should assure you that we will not cannibalize your advertising or search terms. If you want to collaborate on spend, however, let us know. We're open to experiments to lower your costs.
- PR: We work with a phenomenal PR firm, in addition to developing our own local relationships. As a result, we had 3,291,643,570 media impressions in 2019. In 2020, we're on track for more.
- Social, Email, and Traffic: Our locations receive tens of thousands of visits per month. Our repeat purchase is also high, while dwell time often extends as long as 40 minutes. Of course, complementing that, we're also active on email and all major social channels promoting our brands as well.
- Events: In 2019, we hosted 2-3 events per week, including conferences, workshops, product launches, and more. In 2020, given the environment, we'll host fewer in-person. But, in their stead, we're doing plenty online.
- Editorial: We are producing 3-5 organic editorial articles per week, as well as developing our own print publication, podcast, and more.
And much more.
Exclusive products, one-off colorways, and more
Our eponymous private line has been doing disproportionately well since its launch in December 2019. And it’s paving the way toward unique collaborations and exclusives.
In 2020 and 2021, we have one-offs in the pipeline with all manner of brands, from major international names to local artists and streetwear brands.
If you want something special and unique to Neighborhood Goods, let’s talk about it.
To name only a few
Understanding your goals
We’ll want to hear a little more about your goals. Depending on category, audience, and the like, we’ll make some recommendations on location and tier. Regardless, you can rest assured our priority will be a fair and equitable relationship that sets you up for success.
What are we looking for?
We say “no” far more than we say “yes.” It’s not contingent on how much funding you have or how many people follow you on Instagram, but on your willingness and inclination to do something interesting and collaborative with us.
What's the process from here?
Chat with our team about your goals and your brand. Once we agree, we’ll draft a non-binding term sheet. Once that’s agreed, we work through a short legal document to formalize the partnership. It’s got fair exit clauses and it’s not too long. Simple.