“I’ve never been thin, even as an athlete,” explains Serena Williams, in her exclusive interview with Neighborhood Goods. “I’ve always been curvier, or larger. But I felt like ‘plus’ isn’t a word I’d use to describe a lot of women. The people that I know who are a bit curvier… how do I think of them? Well, I’m inspired by them. They’re great. So that’s it— that’s the word: ‘great’.”

Serena’s motivation is for her customers to feel confident in themselves and, while she admits that the term might take a little time to catch on, she believes that a shirt with the word “great” on it is far more empowering than one that says “plus.”

Serena GREAT launched exclusively at Neighborhood Goods and is now available in-store and online.