Féroce’s mission is to create sunglasses that bridge the gap between fast fashion affordability and high-end quality, making luxurious products accessible to all.
These sunglasses are designed to withstand multiple lifetimes. With frames cut from blocks of Italian acetate derived from wood pulp and cotton fibers, and lenses made to protect your eyes from harmful UV rays, the sleek silhouettes nod to an American-French background with a timeless aesthetic accentuated by modern touches.
Whats even better is Féroce’s commitment to their sustainable buyback program, Revive. Revive allows customers to “sell” back their Feroce sunglasses and purchase another pair with credit, giving new life to your old purchase. It’s like when you find out the cool kid is also incredibly deep and into saving the world — You can’t compete, but at least you have matching sunglasses.