Ultra-soft, breathable, shape-flattering, non-sheer, long-lasting—these are the qualities Amy Graham, Southcott founder and veteran businesswoman, heard time and again when she talked to other women about their quest for the perfect t-shirt.
In 2015, after much research, learning, imagination, and testing, Amy created a line of luxury t-shirts and dresses that fit well, are comfy, not clingy, not seethrough, and made from the finest sustainable fabric. Headquartered in Dallas, Texas, Southcott’s original line of bamboo cotton casuals has quickly caught on with women who seek something better and more comfortable in their everyday wear.
Beyond the comfort and feel of Southcott’s bamboo cotton essentials, the brand’s popularity has also been fueled by Amy’s unending commitment to fit—designs that are inspired by women’s body types. Southcott’s designs come in four distinct shapes, each embracing the fact that women’s bodies are unique. Named for the jewel cuts each one emulates, they are Asscher, Emerald, Oval &, Trillion