While most celebrities are content to lend their names to fashion brands with little or no connection to the finished product, über-sportswoman Serena Williams happens to be a bona fide fashion professional, having originally trained as a designer at college before putting those plans on hold to do that whole tennis thing.

After a few big-name collaborations, Serena decided to return to her roots, deep dive back into designing, pattern cutting, and sewing, and build a small but dedicated team to launch her own brand — one with which she could finally express her full creativity. With it, she’s proven that it’s possible to have two all-encompassing passions in life, and, as it happens, be pretty damn successful at both.

Here Until

February 15, 2019

Legacy West, Plano TX

Shop the Brand

$52 Serena Watercolor Print T-Shirt
$60 Serena Be Seen Be Heard Sweatshirt
$50 Serena Zebra T-Shirt
$48 Serena 2-in-1 Faux Furry Fanny Pack / Body Bag
$52 Serena Be Greater T-Shirt
$90 Serena Ruched Goddess Midi Dress
$45 Serena Signature S Bralette
$14.99 Serena What is Your “S”? Logo Pin