Not all great ideas are born in dorm rooms, but there certainly are a fair few.
You might look at students’ faces and think that they’re staring vacantly out at nothing — but you’d be wrong. Students Michael Fishman, Jordan Schau, Zachary Schau, and Austin Stoffers were busy staring down at their bike racks, wondering why there weren’t more people riding. The friends set about changing that, and the mission still holds true today, eight years after they founded what was then Pure Fix Cycles.
You’ll find their unique range of bicycles — now accommodating a multitude of cycling tastes — at Neighborhood Goods. But no riding in the shop, now!