An all new web experience
Earlier this week, we launched an all-new version of our website. (The one you’re on right now!)
Free shipping on orders over $49!
Free shipping on orders over $49!
Published on November 25, 2020
This sale is now over but you can still shop our Gift Guide for the holiday season!
Here we go: it’s time for the So Goods Holiday Sale!
Shop lots (and lots) of your favorite brands for 6 days only! Online or in-store, find gifts for all of your friends, family, neighbors, mailmen, vets, and favorite baristas - basically, there are so many goods at such a great price, you won't be able to stop yourself.
Get your blue light glasses, a cup of coffee, and dive into these deals:
Alex Crane wants to take a little weight off of your shoulders. Their fabric origins hail from places like Japan and Argentina, but are manufactured right in our backyard in the USA
HAY home accessories are designed for modern living with an eye for aesthetic and straightforward function. The brand works with the world's leading designers to create pieces for the home that have international appeal and are accessible to everyone everywhere.
Collect modern heirlooms made to last a lifetime with Kinn. They strive to make fine jewelry accessible at an attainable price, and only uses solid, responsibly sourced gold certified by the Responsible Jewelry Council.
Svenklas, meaning “victory for the youth”, creates products for those who take risks and create opportunities. With clean energy-powered manufacturing, no toxic chemicals, and plant based natural materials, these bags will help you reach your destination with a minimal carbon footprint.
TASCHEN is a leading art-book publisher known for its dazzling and audacious world of eye-catching coffee table books. Their origins democratized the serious art world with books that were conveniently inexpensive art collections that fit as easily into your bag as your bookshelf.
8apart is on a mission to uplift and celebrate girls, and encourage them to always be who they are– even if it's still in progress. The brand is female founded and operates, and it's namesake references the 8-year difference between founder, Frankie, and her younger sister.
Brand Basics is women-owned and creates non-toxic cleaning products with the most sensitive in mind. They clean powerfully using only the highest quality, plant-based ingredients. Human-safe, powerful, and free of harmful preservatives.
Founded by a group of long-distance friends living bi-coastally, CADDIS is defying the whole fountain of youth illusion, on the many industries that are profiting on vanity and fear of age, on the concept of “aging gracefully”, and on the notion of raging against the dying of the light.
Started by three friends with a shared love of card-giving and storytelling, the brand strives to spread good energy and humor. A portion of Good Juju Ink sales is donated to nonprofits including The Nature Conservatory, which fights to protect elephants globally.
With a reputation for being the ultimate affordably-priced under-the-sun accessories, Le Specs developed an international cult following and has become an eyewear trendsetter in the global fashion market.
Life requires a measured equilibrium, but constant variables leave us disproportioned. Leven aims to offer balance and peace, no matter where your day finds you. Through the use of cannabidiol, Leven can offer the perfect natural solution for delivering a well-balanced and holistic lifestyle.
Come into any of our stores to shop Leven or shop online here.
Their unique fragrance blends feature sustainably sourced palm wax blend and fragrant essential oils. Every wick is 100% organic cotton and each candle is cruelty-free, ethically sourced, and free from parabens and phthalates.
Our private label is truly an effort of collaboration. We’ve worked with brands like SKAGEN and EverybodyWorld, as well as artists like Rob Wilson and Will Bryant.
Olivers is reimagining athletic essentials by putting you first. The Los Angeles-based brand uses cutting-edge fabrics, and innovative construction methods for premium gear that doesn’t sacrifice function.
You don’t need to go out to have an unforgettable night. All you need is good friends, hilarious jokes, and the chance to let loose. Rabble is here to help spark those memories and help you have an outrageously fun time.
Tact & Stone was created to prove that one shouldn't have to sacrifice quality or style for real and authentic sustainability. They source 100% sustainable materials to create their own custom fabrics for the highest-quality, lowest-impact clothing on the market.
These super-warm jackets with undoubtable cool-factor are seen all over New York City. With a lifetime guarantee, all Arrivals items meet the responsible down standard, which is the highest standard for animal welfare, and are 40% warmer than other fillers.
The Label offers high-quality, reasonably priced, minimalist clothing, made for women, by women. With neutral tones and a well-tailored fit, these contemporary essentials are made to be the most comfortable staples in the closet that you keep reaching for.
Act + Acre wants you to give your scalp and hair the care it deserves. Reinventing haircare with good-for-you and good-for-the-earth formulas, their Cold Processed® method maintains the integrity of carefully sourced ingredients and saves over 90% more energy than if they used a heat process.
Akola is a globally-inspired jewelry brand, creating beautiful designs to lift up and champion women around the world. The brand provides life-changing job opportunities for women through vertically-integrated manufacturing, employing women in Uganda to make every piece.
DSTLD's premium denim and luxury essentials are at about 1/3 of the traditional retail price, and all items are manufactured using sustainable practices in the same factories as notable designer labels.
Combo Boxing was created for those who rise to whatever challenge is in front of them. Made to empower you to step into the ring with maximum effort, every time, their gear is practical and versatile, for both your Rocky-sized workouts and weekend leisure.
The cult-favorite line of non-boring basics, known for their candy colored sweats and quirky personality, is made with totally awesome fabrics, durability, and as sustainably as possible. The design is purposefully minimal, with a major cool factor, too.
Their mission is to create high-quality pieces for humans while giving back to the planet. Faherty also partners with Indigenous artists and gives 10% of sales from those collaborated designs to Lakota Way of Healing Center.
These sunglasses are designed to withstand multiple lifetimes. With frames cut from blocks of Italian acetate derived from wood pulp and cotton fibers, and lenses made to protect your eyes from harmful UV rays, the sleek silhouettes nod to an American-French background with a timeless aesthetic accentuated by modern touches.
Goodlife’s understated essentials are defined by you; thoughtfully created to compliment your unique individuality and lifestyle, always with versatility and comfort at the core and manufactured responsibly.
Kinn Home is thoughtfully designed tableware for meaningful moments. Taking design cues from nature, the colors and textures in this collection were created by pulling together the highest quality, sustainable materials the world has to offer – kind to the planet and gentle on your home, too.
Wei Da grew up watching her mother bring home coat patterns from a small factory in China and observed as she carefully hand-stitched the entire garment. When she founded her own brand, Pissenlit, Wei knew where to go for thoughtfully constructed coats made with quality materials: the same factory where her mother once worked.
We believe everyone deserves good hair, and R+Co agrees. Their products, formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum, are all vegetarian, cruelty-free, gluten-free and color-safe.
Seecaas brings a classic yet stylish shoe to life. Each flat has enough comfort to support you when you slip them on in the morning to when you take them off at night. And they're so chic, there's no need to carry an extra pair of shoes for going out after a long day at work.
This female founded brand, creates vegan, cruelty-free goods, without all of the harsh chemicals. Delivering brilliant shine in chip-resistant polish and calming CBD lipstick, Smith & Cult lets you go easy on the planet while bringing your beauty A-game.
This women-led jewelry brand and manufacturing platform is a certified B Corporation, and works with artisans in Kenya to make unique, handcrafted, sustainable jewelry. Your purchase from SOKO directly impacts their local communities and helps to support the global creative economy.
Designed in-house and handcrafted in their Aspen Valley atelier, every Taylor & Tessier piece is the result of collaboration between husband and wife founders, Taylor and Adam Tessier. Playing off each other’s strengths, they manifest pieces that strike an exciting balance of structure and whimsy.
UpWest goods for men and women are equally stylish as they are soft, made for relaxing and recharging both at home and on the go. A percent of sales from each purchase goes to charities that provide comfort like Mental Health America, Random Acts, and Freedom Service Dogs of America.
Banks Journal merges style and function with a sustainable approach to design and development. Their clothing is created with earth-friendly materials like organic cotton, phthalate-free ink, and polyester-based tags made from repurposed plastic bottle caps.
Carbon38 is a luxury activewear brand dedicated to strong, confident women. They are aiming to solve for her needs through a supremely stylish and functionally-driven wardrobe. And at the core of their philosophy lies the DNA of activewear: fit, fabric, and function.
Designed in LA, Cuts Clothings uses their patented tri-blend fabric that's durable yet breathable. They are firm believers in redefining basics and provide three options for the bottom and top cut of their classic shirts. Proudly wear them anytime, anywhere, without sacrificing comfort.
Disco makes accessible skincare and hygiene for the modern man because taking care of yourself shouldn’t have to be complicated. With clean formulations and recyclable packaging, these face and body products are created by cosmetic chemists and dermatologists with ingredients that actually work.
Designed by moms with functionality and style in mind, the silhouettes are made to flatter your changing figure. All clothing is made using eco-friendly processes and materials free from harsh chemicals and additives.
Grown Alchemist is taking a holistic yet scientific approach to personal care, creating a new generation of clinically proven, organic skincare, haircare and body care products – that also look really great in your shower. With powerful antioxidants and award-winning formulas, these products have quickly become industry favorites.
This proprietary formula of really good tasting protein powder is a base of pumpkin, brown rice, and pea proteins, supercharged with cricket powder – a powerhouse protein source packed with B12, iron, fiber and gut boosting prebiotic.
Journ's color correctors let you embrace your natural beauty by not only concealing your skin concerns, but also helping improve them over time. Target dark circles & spots, hyperpigmentation, redness, and more with their array of vegan and cruelty-free formulas.
P/Y/T is Beauty without the BS (bad stuff). Founded by two moms who cared about the makeup their daughters were putting on their face, PYT goes to the moon and back to insure their products are free of toxins (1,300 to be exact) and cruelty free.
Beautiful, size inclusive clothes, with thoughtful design and innovative comfort. SeeRoseGo creates purposeful apparel that's made for your life today, and for years to come. A fresh force in style with sizes 14-24.
Created by a mother-daughter duo, Emory Bee seamlessly blends classically-tailored, mature silhouettes with youthful, modern influences. The California-based brand sources sustainable and vegan fabrics that are both stylish and ethical, so you can look good and feel good about it.
Create & Cultivate is a platform to help you create and cultivate the career of your dreams. Crafted from buttery-soft vegan leather, this line of reliable and practical essentials transports everything you need to make moves and do it all. Modern multi-hyphenates, meet your match.
Rockets of Awesome harnesses the powerful imagination of kids and the IQ of rocket scientists to create functional and carefree clothes. They eliminate pesky wardrobe malfunctions and complicated cleaning procedures to free kids to be kids, and parents to be superheroes.
Earlier this week, we launched an all-new version of our website. (The one you’re on right now!)