it's more of a british thing

Written By: Devin Williams-McCrary

Published on August 6, 2021

We recently posted in IG about everything that's going on at our stores this weekend. 

Exciting stuff like local vendors popping up in our TX stores for Tax Free weekend (UnderclubHarperSageCaroline Pinney ArtLower Greenville DesignsGood Cycle) and some fun sampling events with Fix & Fogg and INBLOOM.

And the caption for the post is largely informational with a few emojis thrown in to be relatable.

Then *record scratch* everything stops when your eyes catch on a line of copy: "@fixandfogg are giving away 500 pots of nut butter."

500 pots of nut butter

500 POTS of nut butter


just like that the illusion of our faceless, neutral, born-in-the-usa brand is shattered

because a brit decided to write copy

and his name is matt alexander.

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